Hollywood’s Michael Bay: Kwita Izina is Bigger Than the Super Bowl

Hollywood director Michael Bay, known globally for his blockbuster films, attended Rwanda’s Kwita Izina Gorilla Naming Ceremony and named a baby gorilla "Umurage" (Heritage).

He described the name as profoundly meaningful, symbolizing the future and humanity’s responsibility to make a lasting impact. Bay shared his vision as a filmmaker to introduce this gorilla to the world as a "film star," showcasing its story internationally.

Michael Bay’s Impressions

Bay was deeply impressed by the colorful performances during Kwita Izina, praising the dancers and their ability to create a vibrant yet serene atmosphere throughout the ceremony.

He stated, “This is truly amazing. The dancers were incredibly talented. This event makes the Super Bowl Half Time Show feel small in comparison. I’m thrilled to be here, and the name I’ve chosen for my baby gorilla, ‘Umurage,’ signifies heritage. I saw the gorilla; it is beautiful. I also gave it a nickname, 'Mason Rock.'”

Bay emphasized the significance of Rwanda’s leadership in wildlife conservation and environmental protection, calling it a powerful example for the rest of the world to follow. He remarked that while conservation is a global responsibility, Rwanda stands out as an inspirational model worth emulating.

The Kwita Izina event, held on Friday, September 5, 2025, in Musanze District, marked its 20th edition. During the ceremony, 40 baby gorillas born in the lush Virunga Mountains were given meaningful names, continuing Rwanda’s commitment to gorilla conservation and cultural heritage.

The Super Bowl Half Time Show ranks among the world’s most prestigious entertainment events, captivating millions of viewers through its electrifying halftime music performances during the NFL championship game. Since its inception in the 1960s, the event evolved from modest choir acts to a stage coveted by global music legends.

Renowned performers include Michael Jackson (1993), Beyoncé, Madonna, Shakira, Jennifer Lopez, The Weeknd, Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, Rihanna, and many more. Each show lasts around 12–15 minutes, exploding with music, dance, and awe-inspiring acts designed to thrill audiences globally.

Advertisers spend millions for spot placements during the Super Bowl due to its unparalleled viewership, solidifying it as a convergence point between sports and high-caliber entertainment.

Michael Bay, celebrated director of the "Bad Boys" franchise, suggested that organizers of the Super Bowl Half Time Show could learn valuable lessons from the success of Rwanda’s Kwita Izina ceremony. 

Bay named the baby gorilla “Umurage” as a symbol of hope and heritage, commending Rwanda’s tireless efforts towards conservation and eco-tourism. 

He highlighted Rwanda’s remarkable leadership in wildlife preservation, offering lessons for the world to embrace and replicate.

Before finding his place at the event, Michael Bay greeted the traditional drummers performing in Kinigi within Musanze District, demonstrating respect for Rwanda’s rich cultural roots.

Kendrick Lamar, another global sensation, delivered an electrifying performance during the Super Bowl LIX held at Caesars Superdome in New Orleans on February 9, 2025, underscoring the connection between sports and entertainment.