YouTube announces expanded suite of tools for creators in latest AI push
YouTube is introducing a slew of AI-powered tools aimed at lightening creators’ workloads.
During its annual Made On YouTube event, the video platform presented a new AI “creative partner” called Ask Studio, which can give personalized summaries of things like how a video is performing or what commenters are saying.
“Our vision is for Ask Studio to become the ultimate creative partner for every Creator — a trusted companion that Creators turn to first,” YouTube wrote in an announcement. “It’ll provide personalized and actionable strategic insights based on knowledge of you as a Creator, your channel, and how YouTube works.”
The announcement comes as social media companies continue to aggressively lean into the AI boom, throwing AI agents and in-platform chatbots at users while integrating more AI-powered tools for creators.
Many creators have been experimenting with various AI tools for years, including ones rolled out by YouTube last year, to help them improve their videos.
But the Google-owned video platform came under fire earlier this year from a handful of creators who expressed concerns that YouTube was making subtle changes to their videos using AI without their permission or knowledge. In response, the platform said it would offer creators the ability to opt-out of the platform’s recent enhancements to some Shorts
On Tuesday, YouTube said it plans to offer creators an AI feature that will ideate potential future videos, coming up with a title, description and AI-generated thumbnail for each, along with a possible video hook and narrative outline. The company added that it will pull from past audience behavior to inform creators on specific reasons for its suggestions.
The company is also expanding on existing features like automatic dubbing and deepfake detection.
