Just In: rivian will deliver the first R2 SUVs on June 9
The company has finally set a date for the first customer deliveries of what CEO RJ Scaringe has said is "maybe the most important thing we’ve launched to date."
Rivian has finally revealed that the first customers of the firm’s latest R2 SUV will get their vehicles on June 9.
The automaker has spent the last few months ramping up its efforts to release the R2, which is more affordable and aimed at a larger market than its current R1 lineup. The latest SUV will initially be available in a trim that starts just under $60,000, though Rivian has revealed plans to release a “standard” version that starts at $48,490 in 2027.
The firm has teased an even more affordable version “starting around $45,000” late next year — a price tag Rivian has promoted since the R2 reveal in 2024.
Rivian has high expectations for the R2. Founder and CEO RJ Scaringe has said it is “maybe the most crucial thing we’ve launched to date.” The firm is betting on an extremely rapid ramp-up, with as many as 25,000 vehicles delivered by the end of this year. Ultimately, Rivian hopes the R2 and its hatchback sibling, the R3, will assist the firm turn a profit for the first time since its founding in 2009.
